The best time to look for customers is before you build the business. Understanding the people who will buy your products and services and their fears, passions, hopes and dreams is the first step to a successful business marketing plan.

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  • When you post content to the Blog you have the option to provide personal information about yourself and your business, such as your personal interests, gender, age, education and occupation, as part of the content and material you post to the Blog, but you are strongly discouraged from posting any personal information on the Blog, as it will be publicly available to anyone who views it. "Succeeding in Your Business" and Cliff Ennico are not responsible for any personally identifiable information you choose to post on the Blog, and will remove such information only in our sole and absolute discretion.
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  • Cliff's Blog and the "Succeeding in Your Business" column contain general marketing, financial, legal and tax information for small business owners and entrepreneurs. It is no substitute for advice you would get from a local attorney, accountant, consultant or tax advisor. Should you need specific, one on one advice on how to effectively run your business, please consult with a local attorney, accountant, consultant or tax advisor. It will be well worth the money you pay these folks.

If you live in New York, New Jersey or Connecticut, Cliff may be able to act as your attorney — for details, see his law firm website at cliffennico.com. Please note, however, that there is a minimum fee of $250 for any advice, contract drafting, negotiation, or other legal work your business may require.

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