The best time to look for customers is before you build the business. Understanding the people who will buy your products and services and their fears, passions, hopes and dreams is the first step to a successful business marketing plan.

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If you live in New York, New Jersey or Connecticut, Cliff may be able to act as your attorney — for details, see his law firm website at Please note, however, that there is a minimum fee of $250 for any advice, contract drafting, negotiation, or other legal work your business may require.

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